Marketing

Spanning Strategic and Tactical Dimensions

Marketing organizations are faced with the same daily challenges as other financial service functions — balancing seemingly unlimited demand with limited resources. Beyond the traditional role of managing communications, leading marketers today are playing a critical role in the strategic evolution of their firms. From delivering market research and customer insight, to leveraging data in order to segment and target the customer base, they are the center of many critical decisions. They also are at the crux of driving differentiation through their role as brand stewards, extending the firm’s value proposition throughout thought leadership, customer engagement programs and setting the tone for the broad customer service experience.

Financial services marketers are evolving their maturity on all fronts. Please contact us to learn more about how BridgePoint can help your organization. Recent engagement examples include:

  • Market Research
  • Segmentation Studies
  • Voice of Customer Programs
  • Translation of Brand Values to a Customer Experience Framework
  • Go-to-Market Strategies
  • Cost Pool Analysis
  • Communications Inventory
  • Channel Optimization Strategies