Ben brings more than 20 years experience in digital strategy and digital marketing. He has spearheaded digital marketing transformations across a wide spectrum of sectors, including FiServe, FinTech, Healthcare and SAAS. His extensive knowledge of global, local, mobile and wearable keeps organizations at the forefront of technology solutions.
Digital Strategy, E-commerce, Demand Generation, Account Based Marketing, Digital Experience & Web Development, Campaign Planning, Marketing Technology Management, Digital Operations, M&A Digital Integration
- Ben has worked on a number of Digital Transformation projects within fortune 500 companies
- He recently spearheaded Broadridge’s digital transformation strategy and operationalized it, enabling Broadridge to build a global on-shore and off-shore team of digital marketing, marketing operations, MarTech and engineering specialists. The strategy delivers a new digital experience that significantly increased measurable brand awareness and buyer engagement
- His team designed and implemented a buyer engagement and demand generation strategy for a FinTech firm, defining the MarTech and SalesTech architecture and implementation. The strategy is delivering high revenue growth of $280m in annual pipeline in the first year, with a +282% annual growth rate
- Implemented a global, local, mobile and personalization strategy to increase global brand awareness and sales within each region
- Ben led a global, cross-functional team to launch a new multi-lingual digital experience for a large FiServe organization
- He assembled an agile virtual digital team to enable an organization to rapidly bring new online products to market
Prior Positions Held
- Global Vice President Digital Marketing –Broadridge
- Global Head of Digital Campaigns – DMGT
- Head of Digital Marketing North America – DMGT
- Head of Marketing EMEA – DMGT
- Senior Director of Marketing EMEA – Nielsen
Ben is a regular speaker at events and forums on subjects that have included Account Based Marketing, Data and Analytics, AB, Multi Variant Testing and Building Digital Teams For Financial Services.