Cheryl is a proven leader in solving complex business problems. Her effectiveness is a result of extensive experience in financial services, most recently as a senior business and P&L leader known for delivering results, attracting and retaining top talent, creating innovative growth, leading digital transformation strategies, optimizing business models, building new and startup operations and effectively communicating with CEOs and Boards.


Strategic Evaluation, Change Management, Business Transformation, Assessment and Development of New Capabilities, Organizational Design, Strategic Marketing, Digital & Direct to Consumer

Relevant Experience

  • Led the development of a global function to ensure consistent, innovative and effective delivery of the enterprise strategic vision across multiple divisions
  • Directed development of enterprise innovation framework including project selection framework, portfolio strategy, process design, employee engagement model, collaboration and tracking platform and success criteria
  • Drove development of the digital transformation strategy enabling delivery of a digital platform to create market differentiation, enhanced customer experience and operational efficiencies
  • Led development and execution of a business transformation plan to increase profit, reduce product and distribution concentration risk, and operationalize growth to deliver sustainable long-term growth while simultaneously improving profitability
  • Led strategic evaluation of a business unit to assess the underlying health of the business, talent, organizational capabilities, market position, strategic direction and alignment with overarching corporate culture and aspirations
  • Built and launched stand-alone Direct to Consumer Insurance Business, including setting the vision, business strategy, and consumer value proposition, acquiring state-of-the-art insurance distribution platform and delivering against revenue and profit expectations

Prior Positions Held

  • Global Head of Strategy, Innovation, Marketing and Technology – Foresters Financial
  • EVP & President, North American Life & Annuity Division – Foresters Financial
  • EVP & General Manager, Liberty Mutual Benefits – Liberty Mutual
  • EVP & President, Liberty Life Assurance Company of Boston – Liberty Mutual
  • SVP & Group Director, Marketing and Direct Distribution, Insurance Services Division – HSBC